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BRAND AND PRODUCT

FullInfill

The public face of RAM Peripherals’ print-on-demand arm, built solo: the brand system, a storefront with instant quoting and checkout, in-browser studios where customers design a part and watch the price as they go, and RAM Studio, a photo-keychain line launched for the company’s Comic Con stand.

Visit fullinfill.com

Live in production. The source belongs to the company.

52 of 53commits in the storefront repository are minegit log by author, 21 Sep 2026; the other is an agent run I directed
1 kitmark, lockups, type and colour tokens, spacing rules, business cardsBRAND.md, published
£10 · £15 · £25RAM Studio’s price tiers, set by melive at fullinfill.com/keychains

LIVE

The storefront

A static storefront on Cloudflare Pages with Pages Functions, Stripe checkout and Supabase behind it, plus an instant-quote engine for custom parts. Every third-party design it sells carries a QR sticker to a public designer-credits page naming its designer, licence and source.

The FullInfill home page: a dark storefront with the headline Additive manufacturing at full depth and a wireframe lattice sphere.
SCREENSHOT · FULLINFILL.COM The home page. Open it live ↗

BRAND SYSTEM

One kit every surface starts from

Mark, wordmark lockups, type and colour tokens, spacing rules and print-ready business cards, documented as one kit that every web, email, print and packaging surface starts from. The value is in the rules: spacing is measured from the hexagon’s visible edge, not from its bounding box.

Front and back of a FullInfill business card: a hexagonal mark, the FullInfill wordmark, and a name with contact lines.
BUSINESS CARDS Generated from the kit’s own build script. One contact line is blurred here.
fullinfill.com/assets/brand/BRAND.md public document, quoted verbatim Open it

Spacing rule: the visible hexagon spans 9.3%–90.7% of the mark's viewBox — measure gaps from the visible edge, not the bounding box. Wordmark sits a visual gap of 20% of mark height from the hexagon's right vertex.

The rule that makes the lockups consistent, from the published kit.

PARAMETRIC STUDIOS

Customers design the part and see the price

In-browser studios render the product in 3D as the customer edits it and price it live. The business-card studio sets type, a scannable QR code, logo embossing and a colour per area; LunarHex turns any hexagon of the Moon into a printable relief tile from NASA elevation data.

The FullInfill business card studio: a 3D card preview in the centre, product library on the left, form controls on the right, and volume, print time and price along the bottom.
STUDIO · BUSINESS CARD Volume, print time and price update as the design changes. Open it ↗
The LunarHex studio: the Moon covered in a hexagonal grid with one tile selected and its 3D relief preview on the right.
STUDIO · LUNARHEX A selected tile of Mare Crisium and its relief preview. Open it ↗

PRODUCT LAUNCH

RAM Studio: sold by style, not by borrowed marks

A photo-keychain line for the company’s stand at MCM London Comic Con: naming, pricing, visual language and the web customiser. It sells archetypes (squad, call sign, hero card) rather than franchise marks, which keeps the line clear of licensing trouble and still sells to people who are not fans of anything in particular. I prepared the stand end to end, a 66-product range included, and handed it over in full on leaving.

RAM Studio home page with the headline Your world, a textured photo keychain, and a Make it yours button priced from ten pounds.
RAM STUDIO · HOME The line’s home page. Open it ↗
The RAM Studio editor: a photo set inside an original sci-fi frame with a call sign, and photo, text and finish controls with the price.
RAM STUDIO · CUSTOMISER Photo, call sign and finish on an original frame, priced as you go.

IN AN INTERVIEW

The two-minute walkthrough

  1. 0:00

    Open fullinfill.com on the interviewer’s screen.

    A live product, not a mock-up.

  2. 0:20

    Go to Studio → Business card and change the name and the colours.

    The design-to-price loop: model, print time and price move as you type.

  3. 0:50

    Open RAM Studio and press Make it yours.

    Naming, pricing and a visual language built to sell without anyone else’s marks.

  4. 1:20

    Open the brand kit at the spacing rule.

    Brand as a system with rules, not a logo file.

  5. 1:45

    Finish on the designer-credits page.

    Attribution designed in, reached by a sticker on every product.

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